In 2006, my son, Michael, who has international expertise in marketing and technology, joined us as chief operating officer. He spends a good part of his time traveling the country to support and train brokers and agents. Neil’s personal mission is to help brokers and agents achieve their highest goals and to help develop a culture that exceeds customer expectations. How do you divide the workload?ĪD: We are both involved in all aspects of the business, but I concentrate primarily on the design and evolution of the Sellstate system, including franchising, broker support, administration, marketing programs, and promotions. Neil’s sales career soared early, quickly making him one of Canada’s leading real estate agents and brokers, so it seemed only natural for us to put our skills together and partner in a new venture, first in Canada and then again in 2002 when we co-founded Sellstate here in Florida.īP: Launching and growing a national franchise is a formidable task. My background is primarily managerial, building highly successful brokerages and regions from the ground up. In this exclusive interview, Darmanin shares the company’s vision and strategies, and the positive impact the company is having on both agents and consumers.īarbara Pronin: Why don’t we begin with a brief synopsis of your career path, Art, and how you and Neil came to co-found Sellstate Realty.Īrt Darmanin: Together, Neil and I have a total of more than 60 years of experience in the real estate industry, much of it in Canada’s second largest real estate company, where we each rose to some prominence and first joined forces some years ago. “We were looking for highly qualified brokers and agents to put our value proposition to the test.” Operating in nine states today, with two more on the horizon, the Sellstate model continues to march to the beat of its own drum-achieving growth by design with a dedicated team committed to its innovative business model. “Our plan was to draw a select corps of motivated real estate professionals,” says Darmanin, Sellstate co-founder and CEO. in Fort Myers, Fla., in 2002, that was both the goal and the vision: a national real estate franchise with the tools and programs to attract an elite corps of brokers and agents, and to provide these exceptional few with a better way to take their business to the next level. But for Arthur (Art) Darmanin and Neil Cresswell, who founded Sellstate Realty Systems Network, Inc. It isn’t easy to successfully challenge a traditional business model-even when your proposed alternative may bring about better returns.
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